Meet MilkyMoon – Why Sarah Started MilkyMoon & Why Breastfeeding in Public Matters
By Sarah, the founder of MilkyMoon.
Ever wondered who’s behind those stylish yet practical breastfeeding clothes designed to make mum life easier? MilkyMoon is a Yorkshire-based, mum-run brand founded by Sarah, mum of three, who started this journey back in 2017. While feeding her third baby, Sarah became frustrated with the lack of practical and flattering breastfeeding clothing. She wanted softness, comfort, and real functionality — not just clothes that ticked a box.
So, she designed her own hoodie. Something cosy, simple, and truly made with motherhood in mind. Other mums loved it, and Stylish Mum was born. As the brand grew, the range expanded into flattering dresses, jumpsuits, loungewear and more. And more recently, Stylish Mum evolved into MilkyMoon — an inclusive brand that puts mums first, making clothes designed to support breastfeeding at home, on the go, and everywhere in between.
Why Breastfeeding in Public Still Feels Difficult
Despite progress, many mums in the UK still feel anxious about breastfeeding in public. Some of the biggest challenges include:
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Fear of judgement: Worrying about disapproving looks or comments can make public feeding stressful.
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Unsupportive clothing: If your outfit doesn’t make access easy or discreet, it adds another layer of worry.
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A lack of visibility: Because we don’t see breastfeeding enough, mums often feel “on show” when feeding outside the home.
But the truth is, breastfeeding in public is natural, necessary, and completely normal. The more we see it, the easier it becomes — for mums and for society.
Clothing & Confidence Go Hand in Hand
What you wear can make all the difference to your confidence when breastfeeding in public. That’s why MilkyMoon designs every piece with discreet access, flattering cuts, and buttery-soft fabrics. Whether it’s a floaty dress, a comfy jumpsuit with pockets, or cosy loungewear, these clothes are made to help you feel like you again while making feeds quick and stress-free.
When mums feel confident in what they’re wearing, it makes breastfeeding on the go a whole lot easier.
How Yummikeys Can Help Too
Another game-changer when feeding in public? Teething and fiddle necklaces, like those from our friends at Yummikeys.
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Babies naturally want to grab, fiddle, and explore while feeding — necklaces give them something safe to focus on, instead of tugging hair or pulling at clothes.
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They provide a calming distraction, especially during feeds in busy or unfamiliar places.
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Many mums say they also help lengthen feeds, as baby is more settled.
Pairing a MilkyMoon breastfeeding dress or jumpsuit with a Yummikeys necklace makes the perfect combo — giving you discreet, stylish clothing and a practical tool to make feeding calmer and easier wherever you are.
Supporting Each Other Matters
If you’ve ever felt nervous breastfeeding in public, know you’re not alone. The more we normalise it — through supportive clothing, clever accessories, and encouraging one another — the easier it becomes. Sometimes a smile from another mum, or a kind word from a stranger, is enough to remind us that we’re doing something amazing.
What MilkyMoon Stands For
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Mum-run: Designed and tested with mums, for mums.
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Practical yet stylish: Clothing that combines discreet feeding access with flattering, versatile styles. Check them out at www.milkymoon.co.uk
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Inclusive: Available in sizes 6–24, with soft, stretchy fabrics to support every body.
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Supportive: Helping mums feel confident at home, at work, at brunch, or on the school run.
Final Thoughts
Breastfeeding isn’t always easy, and feeding in public can feel daunting. But with the right clothes, clever accessories like fiddle necklaces, and a community that encourages and supports each other, mums can feel more confident and comfortable wherever they feed.
At MilkyMoon, we’re proud to be part of that journey — because mums deserve clothing (and support) that works for them.
See more at www.milkymoon.co.uk
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